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*** WARNING ***

Adult Content May Not Be Suitable For
Children / Impressionable Minds
~~~

EIEIO 2007 BITE-SIZE REPORT
By Jools Watsham
07-14-07

Who knew what to expect from Gamecock's EIEIO 2007 (Expo for Interactive Entertainment: Independent and Original)? Did Gamecock themselves even know how it would all go down?

EIEIO 2007 was setup as a three day event for the press to view Gamecock's exciting new line-up of games. Here's my bite-size account of the three day cock-fest.
~~~

Upon arriving at the airport, Gregg and I ran into Harry and Rick from Gamecock. We all jumped onto the 8:50AM flight from Austin to Los Angeles on Wednesday, July 11.

We arrived at the Hotel California via the Gamecocksucks van (that's what Gamecock called it btw). Not knowing what to expect, I was pleasantly surprised to find the layout of the place to be a perfect blend of a comfortable tropical paradise and a well-planned event. Gregg and I entered 'our room' and were greeted by two cases of beer - lovely. Considering the local time was about 10:30AM we thought it best to stash the beers into the fridge for later.

After a little furniture shifting and unpacking of brand-new equipment, we had our glorious Nintendo DS setup prepared for the press. It comprised of one black Nintendo DS Lite, a set of speakers (with sub-woofer), and one Gamecock mask. The mask didn't stick around very long. I think Rob, PR dude supremo, made off with it!
But, not before I had a chance to feel its power.
Then Gregg felt it too. I think he felt quite a lot of it actually.
We had our impressive PR team on hand to hustle up the punters. Hey, where
did Hamsa from Destructoid get that beer from?
After not too long the press were rolling in to get some hands-on time with Dementium: The Ward. 1UP.com's very own Matt Leone graced us with his presence, as seen in the above image. Tim had a cup of acid on hand just in case Matt caused any trouble.
Fortunately, Matt was well-behaved and so Tim decided to drink it instead: Fiery.
Seth the security-squirrel was perched outside the Dementium den on the lookout for any corporate suits who broke into the event.
As one evening drew close we saw a transformation in Jay, morphing from a mild-mannered PR dude to Chez Jay: Armed with Pickle-in-Bag.
Having escaped the pickle, we made our way over to Chez Jay's secret hideaway. That's where all of the famous people hang.

After a long night of wrestling and cock-jockeying with China and Ron (yeah, I called him Ron) we sat down for a delightful breakfast at one of the official 'real' E3 spots known as Lowes hotel.

EIEIO 2007 was a fun and focused event. I look forward to EIEIO 2008. :)
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